Why is content essential for SEO?
SEO is the idea of increasing visitors to your website by ranking higher in search engine result pages.
Content is a very important part of this process as it allows the website to host unique and high quality content. This can allow Google to find this content and then compare it to other similar content on the website and if your content is of higher quality and is optimised more effectively, then google can index this and rank you higher for your specific content compared to your competitors.
Optimising content can be done through the use of keywords, page titles and meta tags. Within the content, having specific keywords that are associated with the content itself will allow you to try and rank against higher competitors who also use certain keywords such as ‘SEO’. The terms SEO is ranked as a very important keyword and this is because it is a very specific keyword that has a lot of people talking about it therefore it is extremely hard to rank for it. Moz
outline content marketing very well for beginners too.
Content can be marketed in several ways;
How we can help -
- Blog Posts
- Social Media platforms
- News Feeds
- Info Graphics
Here at Blue-Note we are enthusiastic about creating unique, high quality content that will engage readers and drive more traffic to your website.
If you are interested in hearing more about us please get in contact
with us and one of the team members will respond swiftly to your enquiry.